Since 2014, Galerie Joy de Rouvre has developed a program specifically devoted to mural painting and screen printing. This orientation is the result of a double intention: on the one hand, to offer artists the possibility of investing the entire space of the gallery with in-situ pictorial interventions (without the constraints related to the production of “static” objects); On the other hand, to promote the accessibility of contemporary art through the production of multiple works.
Each mural, conceived in interaction with the architectural framework of the gallery, is accompanied by a certificate which allows the buyer to materialize the work in a new context. The work thus knows several states of existence. As is usual with certificates of conceptual art, this prescriptive document leaves a variable margin of interpretation.
The screenprints produced for each exhibition also involve specific production, exhibition and distribution methods. Their price is intended to facilitate the acquisition of works of major artists by the greatest number. The multiple character of serigraphy, unlike the fetishized single object, allows the work to be appreciated in different times and situations and to circulate more fluidly.
06.11 – 18.12.2021 | vernissage week-end GENEVE.ART